ABOUT RAW ELEMENTS
When you have passion and love for what you do and spend enough time doing it, you see things differently and learn a thing or two. Brian Guadagno spent his whole life being an Ocean Lifeguard and what he learned doing it, among other things, is the terrible effects of conventional sunscreens. Most of them were loaded with harmful chemicals and toxins that are affecting both the ocean he loved so much and our personal health.
His unsuccessful search for better alternatives led him to his kitchen to try and formulate his own. Sometimes you just have to roll your sleeves and do it yourself. Brian turned his kitchen into a lab where he conducted extensive research, trying different formulas with a goal to develop a natural sunscreen that can keep up with an active lifestyle. His focus was not only that, Brian wanted to create a brand that can relate to different types of people that need this kind of sunscreen. That is how Raw Elements was born.
Today, the company enjoys the support from many people which allows them to grow and find innovative ways to improve and make a positive impact with everything they do.
A goal to create the safest, most effective eco-friendly sunscreen on the planet! A team of lifeguards, swimmers, moms, dads, planet, animal and people lovers. Putting these two components together you are not only getting Raw Elements, a company as it is today, but more than that - a movement that is helping protect our health and the health of our environment. And truly, everything they do from manufacturing process, carefully choosing and sourcing the safest ingredients to sustainable packaging is in line with those values.
The chemicals and artificial ingredients in conventional sunscreen have a direct effect on our health and on our environment. At Raw Elements they recognized this and are committed to using the most effective, yet gentle ingredients that are safe enough for use on babies, while holding up to the demands of athletes. All of Raw Elements sunscreens are certified natural by The Natural Products Association and the manufacturing process vetted to meet NPA criteria. With that, their products are NonGMO Project Verified showing that no genetically modified ingredients have been used in making their sunscreens.
Leaping Bunny - Cruelty-free certificate is another one on their list which shows that no animal testing has been done in developing their products. It doesn’t stop there! Their NON NANO independent testing verifies that their sunscreens have cut off at 250 nanometers, certifying it as having only Non Nano Zinc Oxide present. Plus Raw Elements does not use any of the chemical sunscreen UV filters, preservatives or fragrances or nano particles that are known to harm corals and marine life.
The company also recognizes the harmful effect of plastic debris on the environment and is committed to sourcing and utilizing the most sustainable, PCR resins, recyclable materials, compostable paperboard, bio-based materials and infinitely recyclable aluminum packaging options available. They now offer a plastic-free line of Face + Body SPF 30 and Tinted Daily Face Moisturizer SPF 30 which come in endlessly recyclable aluminum tins. The brand goal is to eventually reach 100% plastic-free and they are on a good way of doing it.
In 2019, the company founded World Reef Day - a call to action to consumers, businesses and organizations around the world with the goal to generate awareness about the issues affecting our reefs and inspire people to take action by reducing single-use plastics and switching to reef-safe sunscreen.
On top of all this, Raw Elements is a member of 1% For the Planet, through which they give back and support non-profit environmental projects. In simple words, one truly amazing company!
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1% for the Planet
Non GMO Certified
Leaping Bunny Certified