• Plastic-free & Carbon Neutral

    Plastic-free & Carbon Neutral

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Melodie Reynolds, The Founder

Melodie Reynolds is a passionista for sustainability who recognized the global impact of our daily choices. Being in the beauty industry for 20 years, Melodie had a dream to create an ethical company that will transform everyday makeup routine and have a more positive impact.

Since 2014, she has been creating beauty products that have sustainability at its core, that encourage self-love and empower everyone to make better choices.

Elate is a reflection of Melodie’s values with kindness deep in her heart and it is the ethics and purpose of the company that show that. Their aim is to allow their customers to buy well, use less and love themselves and Earth more.

When the action is more important than the result, everyday routine becomes a ritual. It is with those eyes, Melodie encourages the Elate community to see the beauty in everyday routine. And her personal mission? To change the world, one lipstick at the time!

What is green about Elate Cosmetics?

While there are new brands constantly emerging on the market, offering clean beauty products, Elate goes above and beyond to ensure their products are safe and effective for you and kind to the planet.

Their products are sustainably made in Canada, cruelty-free and vegan. Elate is Leaping Bunny and PETA certified and all of their ingredients are fair trade.

Packaging is a very important aspect of their business. At the moment, 75% of the products are waste-free with a goal to be 100% waste-free within the next four years.

It doesn’t end there with their good practices. Elate donates to various charities including ones that support women, children LGBTQ+ community.

Elate is a certified B Corp meaning that they meet the highest standards of social and environmental performance, public transparency and legal accountability.

This is why Elate is a true leader in clean beauty!


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Certified B Corp


Fair Trade

Organic Ingredients

Sustainably Sourced

COSMOS Certified

Leaping Bunny Certified

PETA Certified



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