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How To Identify Truly Sustainable Brands: A Buyer’s Guide

How To Identify Truly Sustainable Brands: A Buyer’s Guide

Posted by Snow on

We all want to support brands that care about the environment and social responsibility. But with so many companies claiming to be "green" or "sustainable," how can you tell which ones are truly committed to these values? How can you spot the real deal from the greenwashing

In this blog, we offer you a complete guide to sustainable shopping. Read to the end of the blog for a quick checklist for vetting potential eco-brands. 

What Are Sustainable Brands?

Sustainable brands are companies that prioritize environmental and social responsibility throughout all of their processes. Most sustainable brands go beyond just selling eco-friendly products. Normally, they take it one step further by integrating sustainability into their core values and mission statement as a company.

Sustainable brands often incorporate various practices into their operations to minimize their environmental and social impact. They might use minimal or zero-waste packaging, opting for reusable, recyclable, or compostable materials to reduce landfill waste. These brands also prioritize ethical sourcing, ensuring that their materials come from suppliers committed to fair labor practices and environmentally responsible production.

Plaine Products Circular Economy 

In their product formulations, sustainable brands usually choose all-natural and non-toxic ingredients, steering clear of harmful chemicals or pollutants. Circular design principles are another hallmark of sustainability, with brands striving to create products that can be easily repaired, reused, or recycled to extend their lifecycle. These specific actions demonstrate a brand's genuine commitment to sustainability and responsible business practices.

What Makes a Brand Sustainable?

To determine if a brand is genuinely sustainable, consider these key factors. 

  • Transparency: Perhaps the biggest red flag is when it’s impossible to find any concrete evidence or information about a company’s claims online. A brand that is making an effort to do better for the Earth will want to proudly show off those efforts online. If you can’t find any information on their website about their sourcing, manufacturing, and supply chain practices – then they probably aren’t walking the walk. Transparent brands readily share information about where their materials come from, how they are produced, and who is involved in the process. They also share about where they’d like to improve their practices.

  • Eco-Friendly Materials: While there are many things that can make a brand sustainable, using environmentally friendly materials is one. They may use organic cotton, recycled plastics, or other environmentally friendly alternatives that don’t further pollute and damage the environment.

  • Ethical Labor Practices: Sustainable brands ensure fair wages and safe working conditions for their employees. They often have certifications to prove their commitment, and this information is easily accessible on their website. Because of this, their prices might be a bit higher – that’s because they’re trying to pay a living wage.

  • Reduced Carbon Footprint: Genuine sustainable brands take steps to minimize their impact on the environment, and that means reducing their emissions as much as possible. They may use energy-efficient facilities, employ sustainable transportation methods, and implement recycling and waste reduction practices. Larger companies with bigger budgets are able to hire consultants to perform carbon audits, which can help the brand analyze and set targets for reducing emissions. 

How to Find Sustainable Brands?

Reusable LastRound

Finding sustainable brands can be easier than you think – that’s because there are a whole lot of people online who have already done the hard part for you! There is an entire community of people focused on supporting sustainable and ethical brands in their daily lives. 

Start by researching online and using specific keywords like "eco-friendly," "sustainable," or "conscious brands” followed by the product you’re looking for. You can also check out dedicated eco-conscious shopping platforms (like ours, GreenEcoDream.com) that curate lists of sustainable options. 

Do Some Research

First things first, take a moment to dig into the brand's background. Check out their website and look for information about their values and practices. Legit sustainable brands are usually upfront about their eco-efforts and are happy to share their journey with you.

Certifications Matter

Pay attention to certifications. These little logos on products can be a good sign that a brand is walking the sustainability talk. They've been vetted and met certain standards, so it's more likely they're the real deal.

Check Their Transparency

Sustainable brands don't hide behind a smokescreen. They're open about where they get their stuff, how they make it, and who's involved. If a brand is transparent about its supply chain and practices, that's a promising sign.

Beware of Empty Claims

Be cautious of brands that make vague or grandiose claims without backing them up. If they're all talk and no action when it comes to sustainability, they might be greenwashing.

Happy Sustainable Shopping!

Sustainable Products 

By following these tips and taking a little extra time to investigate, you can support brands that genuinely prioritize sustainability and make choices that align with your values. 

Supporting small businesses striving to shift the capitalist paradigm can be our powerful act of change. These businesses often prioritize ethics, sustainability, and community engagement over profit maximization. By choosing to buy from them, we get quality products and services while contributing to a more equitable and sustainable world.

Our purchasing decisions shape the future we want to see, encouraging more businesses to adopt values that prioritize people and the planet over sheer profit. Every dollar spent at these small businesses is a vote for a better world, where capitalism can coexist with compassion and responsibility. 

TLDR; Quick Checklist to Determine if a Brand Is Sustainable

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No one brand needs to have all of these criteria in order to be considered sustainable – in fact, it’d be almost impossible to achieve all of the things on this list! However, these questions provide a starting point and some ideas you can consider when vetting a brand claiming to be eco-friendly. 


  • Does the brand openly share information about its sourcing, manufacturing, and supply chain practices that are easy to find online? 


  • Does the brand have recognized sustainability certifications like Fair Trade, Cruelty-Free, or B Corp?

Eco-Friendly Materials

  • Does the brand use sustainable and renewable materials, like organic cotton or recycled plastics? Does it seem conscious of the materials they’re using? 

Ethical Labor Practices

  • Does the brand ensure fair wages and safe working conditions for its employees, as validated by certifications or reports?

Minimal Packaging

  • Does the brand use minimal or zero-waste packaging, favoring reusable, recyclable, or compostable materials?

Natural Ingredients

  • For beauty and personal care products, are the ingredients all-natural and free from harmful chemicals?

Circular Design

  • Does the brand design products with longevity in mind, making them easy to repair, reuse, or recycle?

Community Engagement

  • Does the brand actively engage with its community and/or respond to questions or concerns about sustainability?

Positive Reviews

  • Are there positive reviews and testimonials from customers regarding the brand's sustainability efforts and product quality?

Long-Term Commitment

  • Does the brand demonstrate a consistent and long-term commitment to sustainability in its messaging and actions?

Navigating a brand's sustainability can be challenging, but our checklist offers a clear roadmap. While no brand meets every criterion, it's vital to support those genuinely striving for a greener future.

Every purchase reflects our values, so let's back brands that prioritize our planet. Shop sustainable brands today and save 10% on your order with the code: BLOG10.


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  • This blog is a timely and informative resource for conscientious consumers looking to make sustainable choices. In an era where greenwashing has become a common concern, it’s crucial to have guidance on identifying genuinely eco-conscious brands. I appreciate the promise of a checklist for vetting eco-brands, which will undoubtedly assist in making more informed and responsible purchasing decisions. Kudos to the author for addressing this vital issue!

    Astyork on