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  • Plastic-free & Carbon Neutral

    Plastic-free & Carbon Neutral




If You Care kitchen and household products are carefully crafted to have the least environmental impact and the lightest carbon footprint possible.


The If You Care brand was created in 1990. At the time they started with the unbleached coffee filters which were the first and only of its kind in North America!

They shortly added Parchment Baking Paper and Baking Cups to their offer, both unbleached as well. The brand development continued and in 2004 they launched the very first Aluminum Foil made from 100% recycled aluminum. It was a product that had 95% energy savings compared to conventional aluminum foil.

Another progress was made in 2007 when the brand launched Heavy Duty Aluminum Foil for grilling and barbecuing, also from 100% recycled aluminum and waxed paper, from unbleached paper coated with soybean wax.

In 2009 If You Care has seen aggressive growth which was a result of innovations and unique products. Some of those products were 100% carbon neutral Firelighters, made from FSC certified wood and vegetable oil, Sandwich and Snack Bags made from unbleached greaseproof paper and Fair Trade Household Gloves.

In 2016, the brand introduced the first non-stick parchment roasting bags in the market to replace petroleum-based plastic ones.

If You Care products are created with a vision of reducing waste in our waste streams and believing that nothing should remain after the product has been used and properly disposed.


If You Care is one of the companies that are leaders in pushing the limits in environmental and social responsibility. Their products have been designed to have the minimum environmental impact possible while providing highest quality at the same time.

If You Care analyzes the entire life cycle chain in developing products, from raw materials sourcing, through production process, to packaging and disposal. Every step is considered in assessing environmental and social impact.

If You Care is committed to ethical sourcing. All of these statements are backed up by more than a few third party certificates:

Forest Stewardship Council (FSC), Biodegradable Products Institute (BPI), OK Compost and OK Compost Home, USDA certified, Global Organic Textile Standard (GOTS), Fair Rubber, SCS Certified Recycled Content, EU Eco Label, Recycled Paperboard.