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  • Plastic-free & Carbon Neutral

    Plastic-free & Carbon Neutral




On a mission to make natural & sustainable oral-care an option for everyone, Georganics develops products inspired by nature, aimed at minimising the environmental impact.


Behind every story there was once a problem that needed to be solved. That was the case with CEO of Georganics Alessandro Rocchi, who at the time had his everyday life routine working a city job. His big struggle was his poor oral health and he couldn’t figure out why.

Alex was doing everything he was supposed to do and still had bad results. It was one of those regular hard working days at his job when he clicked and realized “I need to change some things”!

So he did! He changed his diet and switched to more natural health and hygiene products like natural soaps, shampoo bars, deodorants and moisturizers. The one thing he couldn’t find that was all natural was a toothpaste. Toothpastes he was using were all full of chemicals and he knew that many of them are bad for both your health and for the health of the environment.

Knowing this triggered his next move! Alex quit his job and decided to make his own toothpaste. What a move that was! Georganics started at a tiny stall at a farmer’s market and has grown to be one of the most trusted brands of genuinely natural oral healthcare.


High quality, people, environment! Those are three starting points and the base of everything they do at Georganics. Company goes above and beyond to show what they stand for. They make safe and effective oral care products that are good for people and for the planet. 

All of their ingredients come from pure natural and organic sources and are free of SLS, Triclosan and parabens. They are very transparent about what they put in each of their products and have detailed information about all the ingredients they use.

They don’t stop there! Their packaging is designed to be plastic-free, biodegradable and recyclable which ensures that nothing ever goes to landfills. They even use the vegetable ink for their prints.

There is more! Georganics is Cruelty-free Certified, Certified Vegan, they pay fair living wages and are a proud member of 1% For the Planet movement!